Wednesday, 25 March 2015

The Man from U.N.C.L.E.

Target Audience: The Man from UNCLE is very similar to the "James Bond" style of films, and as such, has a similar target audience, from around 14-30.

Appeal: The film itself has espionage, hints at comedy, gun fights, which all cater to a male, action oriented audience. There is a gratuitous amount of violence, in the mise en scene of the trailer, as well as having the same sort of style and class in the costumes that the Bond characters have, smartly dressed in suit and tie, witty, but still an action hero.

Attract: The film has quite a few well known names in the cast-list, such as Guy Ritchie as the writer and producer, but the cast list also has quite a few attractive members which might attract a wider audience. Henry Cavill, Hugh Grant and Armie Hammer might all bring in the less catered for, female audience, while Alicia Vikander, is playing the classic "Bond girl" trope, and adds to the stack of reasons that a male audience might view it, as per the Male Gaze theory.

Position: The audience is made to like both Armie Hammer and Henry Cavill's characters, as the main duo who work together throughout the film. The audience sort of knows that they have bad blood between them from the backstory of the film, but it's obvious they'll be paired together, and

Respond: A lot of the younger audience would probably enjoy the film at face value, being absorbed into the plot, the dialogue and the action scenes within it, while an older audience might watch it for the nostalgia of having watched the old TV series.

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